Privacy Policy

SCOPE

In this privacy notice (“Notice”) Whaaat The Snack Company, LLC ("WhaaatCo", “we”, “our”), we describe our collection, use, and disclosure of the personal information that we collect about you through our websites (“Sites”) and the products and services available through our Sites, and interactions with you (our “Services”). This Notice does not apply to WhaaatCo Sites and Services that do not display or link to this Notice. Please note that we may provide you with additional disclosures or notices based on your interaction with us (e.g., if you apply for employment with us) or based on your residency. If you are a California resident, please see Additional Information for California Consumers below for additional disclosures.

INFORMATION WE COLLECT ABOUT YOU

We collect information directly from you, about you from other sources, and automatically as you use our Services.

Information We Collect From You

We collect information from you, including personal information, when you use our Sites and Services; the type of information that we collect varies based on your interaction with our Sites and Services. The following are representative examples of our data collection from you:

Customer Management and Support. We collect information when you contact us with an inquiry regarding our products and Services, such as your name, email address, postal address, or phone number, and your comments or inquiry. If you call our customer service hotline, we may keep a recording or transcript of your call with our customer support specialist for quality assurance purposes. If you have an account with us, however, we do not typically associate this recording or transcript with your account.

Newsletters and E-Mail Sign-up. On certain of our Sites, you may sign-up for our newsletter using your email address. You may unsubscribe from receiving our newsletter at any time by opting out in the email or manage your preferences as described in the Marketing Communications section below.

Content. When you submit comments, ratings, and other content (collectively “content”), we maintain a copy of this content. We may collect certain metadata associated with the content (e.g., location, date/ time stamp, device type). For certain types of posting, including reviews, we may require you to provide an email address to us before you may post the review.  

Surveys and Web Forms. We collect information from you when you fill out web forms on our Sites or participate in one of our surveys.

Other Information We Collect About YouWe may also collect personal information about you through our social media pages (for example, if you post a comment about one of our products) but we do not typically combine this information we learn about you with other information we hold about you.

Information we Collect From Other Entities

We collect personal information about you from other sources. We also collect information from other sources such as our data analytics service providers and advertising providers. We may combine the information we receive from and about you on- and offline, including personal and non-personal information collected through our Sites, to help us tailor our communications to you and to improve our Sites and Services.

Information We Collect Automatically

We and the parties we work with and who help us to place and manage our advertisements may use cookies, web beacons, pixel tags, log files, or other technologies to collect certain information about visitors to and users of our Sites to deliver online advertisements that we think would be more relevant to your interests. We also use such data to monitor your interactions with our emails, text messages and online advertisements. For example, we automatically collect certain information from you, such as the type of web browser and operating system you use, the name of your Internet Service Provider, Internet Protocol ("IP") address, software version, geolocation information and the domain name from which you accessed our Sites. In addition, we may collect information about your browsing behavior, such as the date and time you visit our Sites, the areas or pages of our Sites that you visit, the amount of time you spend viewing or using our Sites, the number of times you return to our Sites, other click-stream or site usage data, emails or ads that you open, forward or click-through to our Sites. Collecting this information, and linking it with other personal information we collected about you, helps us best tailor our Sites and enhance your online experience by saving your preferences while you are visiting our Sites, and to help us identify Sites features, advertisements, and offers that may be of particular interest to you.

How We Use Your Information

Whaaat The Snack Company uses your information, including your personal information, for the following purposes:

Provide, Improve Our Services, and Customer Services Purposes

    • To provide you with and maintain our Sites and Services
    • To respond to your questions or comments, and contact and communicate with you about your inquires
    • To provide our Services to you.
    • To develop and improve new products, features, content or services
    • To address problems and review the usage and operations of our Sites and Services or business

Marketing and Communications

    • Where permitted by applicable law, to contact you with information, newsletters, and promotional materials, including special offers promotions and other information we think may interest you from and about WhaaatCo or on behalf of our partners and affiliates
    • To provide you with customized content, targeted offers, and advertising on our Sites, on other sites, or via email or text message, as permitted by applicable law

 Analytics and Research

    • For research and analytic purposes, such as to understand usage and activity trends and other statistical purposes, such as what products are most popular. We also may use data in aggregated form to determine relevant advertising and to evaluate the success of our advertising campaigns. We also may share data in the aggregate with other entities to assist us with these purposes or for their own use.

Protecting Rights and Interest

    • To protect the security or integrity of our Sites and our business and the safety, rights, property, or security of WhaaatCo, the Services, any other entity, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity that we consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Notice or Terms of Use.

Legal Compliance

    • To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority

WHEN WE DISCLOSE YOUR INFORMATION

We disclose your personal information in the following ways:

Other Users. On certain Sites, you may post content, such as product reviews or ratings. Any such content is viewable by other visitors to our Sites. For example, reviews that you disclose on our Sites, in blogs, on message boards, or on other public areas on our Sites, become viewable to the community. Please exercise caution when disclosing personal information in these publicly viewable areas.

Affiliates & Service Providers. We may share personal information among WhaaatCo brands, affiliates and subsidiaries. In the course of doing business, we also employ other companies and individuals to perform certain functions as our Service Providers on our behalf. For example, we hire agencies to help us administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service

Marketing Partners. We may conduct joint promotions with other companies. We may share with our promotional partners (and their service providers) certain personal information to conduct the promotion. We will not disclose this information to our promotional partners for any other purpose unless you consent to such sharing. If you don’t want us to disclose your personal information to our marketing partners, you may opt-out by emailing us at [INSERT]. However, if you opt-out of such marketing, this won’t affect information we have already shared about you, and we may still send you our own marketing and promotional emails about information and ads we think you may be interested in (unless you have opted-out of receiving marketing emails from WhaaatCo). 

Legal Compliance. In addition, we may disclose information where we think it's necessary to investigate or prevent an actual or suspected crime or injury to ourselves or others, if required by law, or in response to a request from law enforcement authorities or other government officials, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal.

Business Transfers. During the normal course of our business, WhaaatCo may sell or purchase assets or equity. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity, including during negotiations related to such transactions. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to other parties.

Protecting Rights and Interests. We may disclose your information to protect the safety, rights, property, or security of WhaaatCo, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which WhaaatCo, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Notice.

Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.

ONLINE ADVERTISING

As described above, the advertisers and ad networks we work with may use technology such as cookies and web beacons/pixel tags, or flash cookies when they advertise on our or external websites to provide you relevant advertisements based on your online behavior, search activities on our site and on other Sites, and demographic information relevant to your general location, so that the advertising you see on our Sites closely reflects your interests and needs. For more information on how to manage your cookie preferences see the “your ability to control cookies and similar technologies section” below.

Custom Audiences and Matching. We may disclose certain information (such as your email address) to other parties – such as Facebook (more info on Facebook Custom Audience here) so that we can better target ads and content to our users, and others with similar interests on these external platforms or networks (“Custom Audiences”). We may also work with ad networks and marketing platforms that enable us and other participants to target ads to Custom Audiences submitted by us and others. If you would like to opt-out of being included in our Custom Audiences going forward, email us and we will opt you out of our future Custom Audiences.

Interest-based Ads. We work with others (“ad companies”) to display more relevant advertising on our Services, and to manage our advertising on other sites, mobile apps and online Services. In order to display more relevant ads on our behalf and others, these ad companies may use cookies, pixels tags, and other tools to collect browsing and activity information on our Services, on other sites and across different devices, which may be linked with certain offline data they may also collect IP address, device ID, cookie and advertising IDs, and other identifiers, general location information, and, with your consent, your device’s geolocation information. These ad companies may use this information to provide you more relevant ads and content and to evaluate the success of such ads and content. As a result, our ads may be displayed to you on a search results page or on other sites.

HOW YOU CAN CONTROL COOKIES

You may control how Facebook and other parties display certain ads to you, as explained further in their respective privacy policies and ad preferences pages. You can also obtain more information about targeted advertising, and how to opt-out of receiving targeted ads from many ad networks (including Facebook and Google), through the following: www.aboutads.info/choices (Digital Advertising Alliance)

Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs. Please note, that opt-out mechanisms are cookie based; so, if you delete cookies, block cookies or use another device, your opt-out will no longer be effective. 

Do-Not-Track Signals. Our Site does not respond to do-not-track signals. For more information about do-not-track signals, please click here. You may, however, disable certain tracking as discussed above (e.g., by disabling cookies). 

Analytics. We may use analytics companies, for example Google Analytics (see privacy policy and opt-out), to evaluate use of our Services. We use these tools to help us understand use of, and to improve, our Services, performance, ad campaigns, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. 

Links and Social Plug-InsOur Sites may link to external websites and this Notice does not apply to those external sites. For information about the privacy practices that apply to such external sites, please check the privacy policy of the specific site you're visiting to understand the privacy practices associated with that site. We are not responsible for the content or privacy practices of these websites.

MARKETING COMMUNICATIONS 

We may send periodic promotional content to you via email or SMS. You may opt-out of such communications at any time by following the opt-out instructions contained in the email or SMS you receive. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional emails about your account or any Services you have requested or received from us.

SECURITY

Protecting your personal information is important to us. We maintain administrative, technical, and physical safeguards designed to help protect against unauthorized use, disclosure, alteration, or destruction of the personally identifiable information we collect on our Sites. However, no data security measures can guarantee 100% security.

CHILDREN’S PRIVACY

WhaaatCo does not knowingly collect any personal information from children under the age of 13. If we discover that a child under 13 has provided us with personal information, we will endeavor to delete such personal information from our systems.

CHANGES TO THIS NOTICE

We may from time to time change or update portions of this Notice. Please check back periodically so you are aware of any changes or updates to the Policy. We will indicate the Notice 's last updated date at the top of this Notice. We will post any changes to this Notice on our Site and will take steps to notify You of material changes, such as via email or prominent notice on the Site.

CONTACT US

If you have any questions about this Notice, you can contact us at 2608 Horse Pasture Road, STE 105, Virginia Beach, Virginia 23453. Attention: Legal Department.

ADDITIONAL INFORMATION FOR CALIFORNIA CONSUMERS

Under the California Consumer Privacy Act (“CCPA”), we are required to provide specific information about our information collection, use, and disclosure practices to residents of California (“consumers” in this section). This section covers information that we collect both online and offline. Under the CCPA and as used in this CA specific section, “Personal Information” is any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, including the categories identified in the table below to the extent they identify, relate to, describe, are capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household.  CCPA further requires that we disclose certain information about the categories of Personal Information that we have collected, disclosed for a business purpose, or that we have “sold”. The CCPA defines the term “sale” broadly to include more than exchanges for monetary purposes, such that our disclosure of your information for targeted advertising purposes in some circumstances constitutes a “sale”.

Categories of Information we Collect Disclose and Sell for a Business Purpose

We may collect and disclose for business purpose categories of Personal Information:

    1. NAME, CONTACT INFORMATION AND IDENTIFIERS: identifiers such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
    2. CUSTOMER RECORDS: paper and electronic customer records containing Personal Information, such as name, address, telephone number.
    3. purchase history and tendencies: commercial information including records products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
    4. USAGE DATA: internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement
    5. AUDIO/VISUAL: audio, electronic, visual, or similar information (except that we do not sell this information). For example, if you contact our call center, we may retain a copy of that call recording; as noted, typically, such recordings are not associated with user accounts.
    6. PROFILES AND INFERENCES: Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

 

Sale of Personal Information. The CCPA defines a “sale” as disclosing or making available to a third party Personal Information in exchange for monetary or other valuable consideration. While we do not disclose Personal Information to third parties in exchange for monetary compensation, we do disclose or make available Personal Information to third parties in order to receive certain services or benefits from them. The Personal Information disclosed may fall into the following categories:

    1. NAME, CONTACT INFORMATION AND IDENTIFIERS: identifiers such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
    2. CUSTOMER RECORDS: paper and electronic customer records containing Personal Information, such as name, address, telephone number.
    3. PURCHASE HISTORY AND TENDENCIES: commercial information including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
    4. USAGE DATA: internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement.

Your California Privacy Rights

California law grants consumers certain rights and imposes restrictions on particular business practices as set forth below.

Do-Not-Sell. California consumers have the right to opt-out of our sale of their Personal Information. We do not sell Personal Information about consumers that we know are younger than 16 years old without opt-in consent. To exercise your opt-out rights, please email us.

Requests for Copy, Deletion and Right to Know. Subject to certain exceptions, California consumers have the following rights at no charge:

Initial Notice. The right to be notified at or before the point of collection of the categories of Personal Information that we collect and why we collect it.

Deletion. The right to request deletion of their Personal Information that we have collected about you, subject to certain exemptions, including:

  • Completing the transaction for which we collected your Personal Information, such as to process an online order; Personal Information that we need to maintain an ongoing business relationship; or Personal Information that we need to perform a contract that we have executed with you or another customer.
  • Detecting security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Exercising free speech, ensuring the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.
  • Complying with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.
  • Engaging in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the businesses’ deletion of the information is likely to render impossible or seriously impair the achievement of such research, if the consumer has provided informed consent.
  • To enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer’s relationship with the business.
  • Complying with a legal obligation.
  • Otherwise using your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Copy. The right to request, subject to certain exemptions, a copy of the specific pieces of Personal Information that we have collected about you in the prior 12 months, and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows you to port the Personal Information to another entity.

Right to Know. California residents have the right to request, subject to certain exemptions, that we disclose certain information about how we have handled their Personal Information in the prior 12 months, including the:

  • categories of Personal Information that we collect
  • categories of sources of Personal Information
  • business and/or commercial purposes for collecting and selling their Personal Information
  • categories of third parties/with whom we have disclosed or shared their Personal Information
  • categories Personal Information that we have disclosed or shared with a third party for a business purpose
  • categories of third parties to whom the consumer’s Personal Information has been sold and the specific categories of Personal Information sold to each category of third party

Submitting a Verifiable Request. if you are a consumer, or, if you are an agent submitting the request on behalf of a California consumer, please submit via email. We will respond to within the timeframe required by law.

Incentives and Discrimination. The CCPA prohibits discrimination against California consumers for exercising their rights under the CCPA and imposes requirements on any financial incentives offered to California consumers related to their Personal Information. Businesses may only offer different prices, rates, or quality of goods or services if the difference is reasonably related to the value of the consumer’s data.

Discrimination. If consumers exercise their rights under CCPA, businesses may not discriminate against them, such as by denying or providing a different level or quality of goods or services or charging or suggesting that a business will charge different prices or rates or impose penalties (unless doing so is reasonably related to the value provided to the consumer by the consumer’s data).

Disclosure of Incentives. If businesses offer any financial incentives for the collection, sale or deletion of their Personal Information, consumers have the rights to be notified of any financial incentives offers and their material terms, as well as the to not be opted into such offers without prior informed opt-in consent and to be able to opt-out of such offers at any time. Businesses may not offer unjust, unreasonable, coercive or usurious financial incentives. We do not offer any incentives at this time.

Shine The Light

Separately, under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us their Personal Information are entitled to request and obtain from us, free of charge, information about the Personal Information (if any) we have shared with third parties for their own direct marketing use; such requests may be made once per calendar year for information about any relevant sharing in the prior calendar year (so, requests submitted in 2020 would be applicable to relevant disclosures (if any) in 2019). If you are a California resident and would like to make such a request, please submit your request in writing by mailing us at Whaaat The Snack Company, LLC, 2608 Horse Pasture Road, Suite 105, Virginia Beach, Virginia, 23456, Attention: Legal Department, using the subject line "Request for California Privacy Information". In your request, please attest to the fact that you are a California resident and provide a current California address. We will reply to valid requests by sending a response to the address from which you submitted your request. Please note that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing and the relevant details required by the Shine the Light law will be included in our response.